The key to success is not about winning over people, sacrificing family, health or community for benefits.

It's about waking up every morning, with the motivation, the determination and the desire to do something with a meaning - and for sure, with style.

With Cruel Pancake the main focus is to inspire the community, push them to the next level and encourage them to find a good physical and mental health balance.

Together we bring Cruel Pancake to a success story. More than a clothing brand, this healthy success movement allows us to rethink our own individual goals, our purpose in this life journey.